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Why Startups are Better Off in the U.S. than the U.K.

This article succinctly describes the comparative disadvantages for healthcare startups in digital and connected health operating under the U.K.’s National Health Service compared with the more extensive opportunities inn the U.S.  In short, “To sell to the NHS, a vendor must first become an approved supplier by getting on one of the lists the government maintains. The lists, called frameworks, cover everything from pacemakers to office shelves to ambulances, and can expire after three to five years. Figuring out how to get on them can be baffling for startups, particularly those with technologies that don’t fit into neat categories. Once approved, a supplier must convince buyers at each of the NHS’s 209 regional units or one of dozens of other groups that control health-care spending.

The full article is at