Biometric smartwear maker OMsignal has partnered with fashion label Ralph Lauren to create health-sensing designer shirts. The shirts measure heart rate, stress, breathing, distance, intensity of movement and calories burned. They then send that data to the user’s smartphone. Ralph Lauren expects to make the shirts available to the public by the beginning of next year, both a form-fitting black tee shirt emblazoned with the Ralph Lauren logo and a dress shirt version.
“Everyone is exploring wearable tech watches and headbands and looking at cool sneakers,” Ralph Lauren executive vice president for advertising David Lauren told the Times. “We skipped to what we thought was new, which is apparel. We live in our clothes.”
“Smart clothing will become a pervasive and normal aspect of consumers’ lives,” CEO and cofounder of OMsignal Stephane Marceau told MobiHealthNews in July. “Following the recent launch of our Biometric Smartwear collection, we are continuing to receive orders from all over the world, developing new designs and working with top partners to bring our technology to an even wider consumer base.”
Ralph Lauren isn’t the only fashion label getting involved in connected health. Last month, Tory Burch introduced a line of designer jewelry designed to be worn with Fitbit activity trackers and in April, MisFit Shine aded Bloom, a pendant necklace that tracks activity levels, to its lineup.