According to a recent report by the International Data Corporation, 300 million smartphone units shipped in the second quarter of this year—a milestone quarter and landmark achievement for the smartphone industry. The primary driver of this achievement was Android, “with its vendor partners shipping a total of 255.3 million Android-based smartphones in 2Q14, up 33.3% year over year,” according to the report summary.
With Android “reaping huge gains within emerging markets,” global mHealth app developers may want to make Android a higher priority. According to Ramon Llamas, Research Manager with IDC’s Mobile Phone Team, “During the second quarter, 58.6% of all Android smartphone shipments worldwide cost less than $200 off contract, making them very attractive compared to other devices. With the recent introduction of Android One, in which Google offers reference designs below $100 to Android OEMs, the proportion of sub-$200 volumes will climb even higher.”