Video: Apps that make medicine adherence engaging and rewarding

July 1, 2014 | Reply More

Dr. Beth Seidenberg, general partner at Kleiner Perkins Caufield and Byers and Jason Oberfest, Mango Health CEO and former chief medical officer at Amgen, discuss connected health products that utilize smartphones to help patients stick to their medicine regimen, many of which are “fun, engaging, and reward people” for treatment adherence. Currently, 50% of Americans with chronic conditions do not follow physician guidance on disease management and 75% of U.S. adults don’t take their medicine as prescribed.

http://www.bloomberg.com/video/the-app-that-reminds-you-to-take-your-meds-IWpvFB2qRMCg3h7O6ZPG~g.html

Category: Archives, In The News, Industry News, News

Leave a Reply