StartUp Health reports over half of digital health investment benefits the 50+ market

May 12, 2014 | Reply More

StartUp Health, a global startup platform accelerating innovation in health and wellness, recently presented research demonstrating that more than half of digital health investment since 2010 focuses on nine areas that benefit the 50+ market. The report revealed that care navigation, vital sign monitoring, and aging with vitality are the most funded markets in digital health with preventative medicine also becoming a growing focus of early stage investment dollars.

“There are more than 10,000 Americans who enter the 50+ demographic daily and collectively, they spend $3.5 trillion a year,” said Unity Stoakes, co-founder and President of StartUp Health. “Our current research shows that funding advancing areas that impact the 50+ market is growing. There is incredible opportunity for digital health innovation to serve baby boomers, who make up almost half of the US population.”

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