In a report tracking iOs and Android downloads of over 1,000 diabetes apps between 2008 and 2013, Research2Guidance found that 76 percent of mobile health app publishers believe that diabetes has the highest business potential for mobile health. Currently, only 1.2 percent of diabetes patients who own a smartphone or tablet use apps to manage their condition, but Research2Guidance predicts an increase to 7.8 percent (24 million people) by 2018.
Azumio is currently the diabetes app market leader, with a 17.8 market share for its two diabetes-related apps: Glucose Buddy and Blood Sugar Tracker. WLSA member Sanofi-Aventis, creator of the IBGStar app and diet management app GoMeals, is in second place with a market share of 10.2 percent. Overall, 14 companies represent 65 percent of the diabetes app market. However, Research2Guidance co-founder Ralf-Gordon Jahns writes, “the ranking of the top 14 diabetes app publishers are not carved in stone … new innovators complying with the best practice standards for diabetes app publishing and a good marketing strategy [can] turn the market upside down.
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