Study Finds 5.5% Gain at Establishments That Take the Menu Plunge; ‘It’s a Business Imperative’

February 7, 2013 | Reply More

Thoughts from Rob McCray:

There is some encouraging news about consumer choices in a recent study conducted by the Hudson Institute.  As reported by the Wall Street Journal “The study found that restaurants that increased lower-calorie servings experienced an average 5.5% increase in same-store sales. That compared with a 5.5% decrease among chains selling fewer lower-calorie servings.”  One of the benefits of connected health is to increase health literacy and specifically to engage more consumers with their own health.  We will fail in our efforts to improve healthcare access and lower costs unless we also reduce avoidable demand for services.  I love technology and innovation but we have to use all our tools and that includes making (good) health an attractive choice for consumer spending.

My slogan – “healthy people have more fun.”  

To read the WSJ article, click here.

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Category: Industry News, News

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