mHealth Monthly Mashup: release 12.0 – pharma dips its toes into mobile health with broad array of apps

July 23, 2012 | 1 Reply More

WLSA wants to share a timely article about the wireless and health app industry with you.

Written by Michael Spitz, as retrieved, 07/23/12.

Michael Spitz explores mobile health apps created by pharmaceutical companies.

“According to a new survey of pharmaceutical executives conducted by KPMG, 36% plan on using mobile health to gain customer insights, 31% to interact with customers, and 29% for recruitment and use for brand promotion. Considering nearly a third of these key decision makers lean toward mobile health as a viable communications and engagement channel for pharma, one would assume the industry has at least dipped its toes into a future digital health technologists consider inevitable.”

Read the full article, here.

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