mHealth Monthly Mashup: release 12.0 – pharma dips its toes into mobile health with broad array of apps
WLSA wants to share a timely article about the wireless and health app industry with you.
Written by Michael Spitz, as retrieved, 07/23/12.
Michael Spitz explores mobile health apps created by pharmaceutical companies.
“According to a new survey of pharmaceutical executives conducted by KPMG, 36% plan on using mobile health to gain customer insights, 31% to interact with customers, and 29% for recruitment and use for brand promotion. Considering nearly a third of these key decision makers lean toward mobile health as a viable communications and engagement channel for pharma, one would assume the industry has at least dipped its toes into a future digital health technologists consider inevitable.”
Read the full article, here.