WLSA PepsiCo Tests the Wireless Health Waters

May 29, 2012 | Reply More

Photo by Paul Savage Photography

Venture capitalists have begun to see interest in leveraging wireless healthcare technology from different quarters, including Starbucks, Procter & Gamble, retailers and even PepsiCo.

Explaining why PepsiCo was participating at the WLSA Convergence Summit in San Diego this Wednesday, Physic Ventures partner Andy Donner said the company wants to drive growth through innovation, and wireless technology would play a role in advancing its reach to highly empowered consumers who make informed decisions when choosing snack foods and beverages.

Margaret Dohnalek, Global Head of Technology Scouting, PepsiCo Corporate R&D/Long Term Research, plays a role specifically created for her, in order to explore and identify innovative technologies and build new technology platforms that will form the basis for innovation with existing Pepsi products.  Click here to read the entire article by Padma Nagappan of MobiHealthNews (MHN).

 

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